New Balance 327 sneakers have a distinctive retro-modern look that pairs well with many outfits. Keeping them clean helps preserve material integrity and color. This guide walks through practical steps to refresh your 327s without harming fabrics like suede or mesh.
While cleaning, it’s important to tailor the method to the sneaker’s materials. The following steps emphasize gentle care, quick maintenance, and scheduling regular upkeep to extend the life of your beloved sneakers.
Quick Answer
Use a soft brush to remove surface dirt, apply a mild cleaning solution with a microfiber cloth, and air-dry away from direct heat. For suede panels, use a suede eraser or a specialized suede cleaner, then brush with a suede brush to restore nap. Never submerge the shoes in water; spot-clean areas and test cleaners on inconspicuous spots first.
What You’ll Need
- Suede sneaker cleaning brush set
- Microfiber cleaning cloth sneakers large pack
- Sneaker cleaning kit brush sponge spray
- Mesh fabric sneaker cleaner spray bottle
- Suede eraser cleaner for sneakers
Before You Start
Inspect the footwear for staining type and material panels. Note that the 327 often uses suede overlays with mesh underlays. Test any liquid cleaner on a hidden area first to prevent discoloration. For best results, plan to do the cleaning in a shaded area with a cool, dry environment. Time estimate: 20–40 minutes per pair, depending on soil level.
Tips: remove laces or wash them separately. If soles are heavily soiled, consider a pre-soak in a mild solution before brushing. Always air-dry completely before wearing again to avoid creasing or odor build-up.
Step-By-Step: How To Clean New Balance 327 Sneakers
- Remove laces and insoles (if removable). Place laces in a small mesh bag and wash by hand or in a gentle cycle. Let insoles dry separately to prevent moisture damage.
- Brush off loose dirt with a soft brush or the suede brush before applying any cleaner. Target the toe box, sides, and around the sole where dirt tends to accumulate.
- Prepare a mild cleaning solution. Mix a small amount of gentle detergent with lukewarm water or use a dedicated sneaker cleaner spray. Avoid harsh chemicals that could affect materials.
- Dampen a microfiber cloth or sponge with the solution. Gently wipe the fabric areas in circular motions; avoid soaking suede or mesh excessively. For suede panels, use the suede eraser cleaner to lift marks, then brush nap back into place with a suede brush.
- For stubborn stains on fabric panels, apply a light mist of the mesh fabric sneaker cleaner spray bottle and blot—do not rub aggressively, as friction can fray fibers.
- Clean the midsole and outsole with a slightly soapy brush, rinsing the brush frequently to lift grime. Wipe with a clean damp cloth to remove soap residue.
- Rinse panel by panel: use a damp cloth to remove any remaining cleaning solution from the surface. Avoid saturating suede or mesh—excess moisture can cause discoloration or odor.
- Air-dry the sneakers in a well-ventilated area away from direct sun or heat sources. Stuff the toe with paper to help retain shape and absorb moisture.
- Reassemble laces and insoles once completely dry. Lightly brush suede areas to restore nap and even coloration if needed.
- Optionally apply a protective spray suitable for suede and fabric to help resist future stains and water penetration.
- Inspect the finished result. If any area still shows staining, repeat the targeted cleaning steps only on those spots.
Troubleshooting
| Symptom | Likely Cause | Fix | Prevention |
|---|---|---|---|
| Discoloration after cleaning | Overly strong cleaner or excessive moisture | Use milder solution and limit water; blot, don’t soak | Spot-test products; keep moisture away from suede |
| Stiff or crusty fabric after drying | Soap residue left behind | Wipe with a clean damp cloth and air-dry | Rinse surfaces lightly and avoid heavy-soak |
| Nap of suede looks flat | Matting from improper drying or brushing | Gently brush with suede brush to lift nap | Dry away from heat; brush after cleaning |
| Persistent odor | Moisture trapped inside | Air-dry thoroughly; consider baking soda dusting before next wear | Ensure complete dryness; store off-floor |
Common Mistakes
- Using hot water or harsh detergents that damage materials
- Submerging sneakers in water, especially suede panels
- Forcing leather or suede dry with direct heat or hair dryers
- Rubbing aggressively on mesh or suede, causing pilling or scuffs
Tips For Best Results
- Perform routine maintenance after light use to prevent heavy stains from setting.
- Use protective sprays designed for mixed materials to extend cleanliness between cleanings.
- Work in small sections, allowing each area to dry before moving to the next.
- Store sneakers with shoe trees or rolled paper to maintain shape during drying.
Call A Professional
Consult a professional if the sneakers have valuable materials, exotic colorways, or delicate finishes. Stop cleaning and seek expert advice if you notice color bleeding, separating materials, or if the suede requires specialized treatment beyond at-home methods.
FAQ
Can I wash New Balance 327 in a washing machine?
It is not recommended to machine wash suede or mesh sneakers as agitation can damage fibers and adhesives. Hand-cleaning is preferred.
How often should I clean my 327s?
Light spot-cleaning after each wear helps maintain appearance; deeper cleaning every few weeks or when visibly soiled.
Which products are safe for suede on 327s?
Use a suede eraser and a dedicated suede cleaner, followed by brushing to restore nap; avoid strong solvents.
Is it okay to use bleach or hydrogen peroxide on these sneakers?
No. Bleach or strong oxidizers can discolor fabrics and damage materials. Stick to mild cleaners.
Should I air-dry in direct sunlight?
No. Direct sun can fade colors and warp materials. Air-dry in a shaded, ventilated area.
Buying Guide
When choosing cleaning gear for New Balance 327 sneakers, consider size, material compatibility, and ease of use. Key buying factors include:
- Size and ergonomics: A compact brush set that reaches crevices around the midsole and tongue helps with precise cleaning.
- Noise and convenience: Gentle brushes and spray bottles minimize noise and mess during cleaning sessions.
- Energy efficiency: Manual cleaning tools consume no energy; choose reusable cloths and brushes to reduce waste.
- Controls and versatility: Multi-material kits support suede, mesh, and synthetic uppers, offering flexible cleaning modes.
- Placement: Store cleaning supplies in a ventilated cabinet or bin to prevent moisture buildup and odors.
Additional considerations include ensuring that the kit includes material-specific tools like suede erasers, microfiber cloths, and a spray bottle designed for sneakers. Compare kits that provide clear usage instructions and test areas so users can confidently treat their New Balance 327 sneakers without risking damage.


